Storytelling Through Digital Media: Bringing Spaces to Life
This workshop is for you if:
You’re passionate about digital media and want to use storytelling to create impact.
You’re curious about how marketing shapes the way we experience spaces, brands, and history.
You want to learn how to craft compelling narratives that connect with audiences.
You’re considering a career in media, marketing, or communications and want real-world insights.
You love Balboa Park and want to see how digital storytelling brings places like the Botanical Building to life.
Workshop details:
Ready to use storytelling to make a difference in the world? In this dynamic workshop, you’ll explore how digital media can transform everyday places, brands, and histories into powerful stories that inspire action and connect communities. Learn how storytelling can breathe new life into iconic landmarks like the Botanical Building in Balboa Park, while also raising awareness about environmental stewardship and the importance of preserving our natural and cultural heritage.
You’ll discover how digital media shapes everything from marketing campaigns to community engagement efforts, creating narratives that leave a lasting impact. Whether you're interested in a career in digital media, marketing, or communications, this workshop will give you the tools to craft stories that not only excite and engage—but also make a real difference in driving positive change for the environment and our communities.
Don’t miss out on the chance to be part of the future of storytelling and learn how to use your voice and creativity to influence the world around you!
Meet Briana Tellez
Marketing and Communications Specialist, Forever Balboa Park
Briana Tellez is a passionate advocate for environmental stewardship, community engagement, and historic preservation. As the Marketing and Communications Specialist for Forever Balboa Park, she leads the marketing efforts for one of San Diego’s most iconic landmarks—the historic Botanical Building. She oversees media campaigns and crafts narratives that celebrate its restoration. As the sole marketing lead on this initiative, she is shaping how this landmark’s reopening is experienced, understood, and celebrated.
Before joining Forever Balboa Park, Briana built a strong foundation in environmental storytelling and public outreach through roles at Dudek and SANDAG. These experiences have given her a unique perspective on how thoughtful planning and investment can shape sustainable, connected communities.
Briana’s work is driven by a deep belief in the power of storytelling to inspire action. Whether advocating for historic preservation or fostering community engagement, she is committed to ensuring that places like Balboa Park continue to thrive for generations to come.
“Marketing Balboa Park is about storytelling that connects capital improvements, environmental stewardship, and community engagement, ensuring the park’s history inspires future generations.”
